Pharmaceutical

Gilead HCP Website

A redesign of Gilead Sciences' HCP website at Tribal Worldwide Health — rebuilding the information architecture and content strategy with an atomic design system so doctors could find trustworthy product information within strict regulatory constraints.

Eylea Training Tool

A redesign of Bayer's iPad-based Eylea training tool, restructuring nearly 140 screens of clinical content into a clearer navigation and information architecture for sales reps presenting to healthcare professionals.

Bayer Jivi eDetail Aid

An iPad-based sales support tool for Bayer's Jivi haemophilia treatment, helping pharmaceutical sale representatives communicate clinical data to healthcare professionals through interactive, easily digestible content.

Bayer's Jivi Website for Hemophilia A

A content-led redesign of the HCP-facing website for Bayer's haemophilia A treatment Jivi, built around a new information architecture, wireframes and an interactive prototype to make complex clinical content digestible for healthcare professionals.

Bayer Kovaltry eDetail Aid

A self-led tablet detail aid tool for Bayer's KOVALTRY®, designed to help sales representatives educate hematologists and guide conversations with HCPs about hemophilia A treatment.

Pfizer Xalkori eDetail Aid

An eDetail sales support tool for Pfizer's XALKORI, built so field sale representatives could train HCPs on the treatment's efficacy for ALK-positive and ROS1-positive non-small cell lung cancer using animated, data-driven content.

Janssen & Janssen Imbruvica Sale Support

An iPad-based eDetail sale support tool for Janssen's Imbruvica, bridging the core drug message with five patient indications for haematologists and oncologists via sales reps.

Xultophy Digital Sales Aid App

Tresiba Sale Support App

GSK Multiple Myeloma Awareness Platform