Client
Bayer
Role
UX Designer
Platforms
iPad, Mobile
Outcome
The eDetail aid solution was delivered successfully to Bayer, leading to further work packages including a companion website and franchise versions of the tool for other markets.
Project Definition
Bayer is a German multinational company specialised on pharmaceutical and life sciences. It is one of the largest pharmaceutical companies in the world. Bayer requested to update an existing iPad based application which educates users about Bayer’s drug EYLEA.
EYLEA is a drug for the treatment of patients with neovascular age-related macular degeneration (AMD) which is a disease of the retina of the eye resulting in loss of central vision. Visual impairment due to macular oedema secondary to Retinal Vein Occlusion (branch RVO or central RVO), visual impairment due to diabetic macular oedema (DMO) and visual impairment due to myopic Choroidal NeoVascularization (myopic CNV).
The Challenge
Our main challenge was updating the existing product while maintaining consistency across additional content, updating the user flow with further navigation changes, and improving usability and user interface design. The product contained nearly 140 screens with multiple user flows and content domains, such as sample patient profiles/personas, AMD, DME, and RVO sub-flows.
My Role
As a UX designer, I was responsible for updating existing information architecture with additional content, creating sitemaps and user flows and following consistency in interactions and navigation. I prepared detailed functional specification documents for the development.
My Approach
Our team included account managers, medical copywriters, digital designers, SMEs and a project manager. We researched Bayer’s reps' existing struggles and pain points when presenting to HCPs. The total number of screens is too many for a limited display, and we focused on the best possible navigational solution that addresses potential conversational scenarios between reps and HCPs.
Problems and Solutions
We successfully delivered our eDetail aid solution to the client. Also, we have requested additional work packages, such as the website for the same product and its franchise version for the other markets.
