Online Food Order and Delivery is a highly competitive market and currently dominated with few companies in London. Revenue in the food delivery amounts to £4,665m in 2018.
Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 16.3 % resulting in a market volume of £8,530m in 2022. The market’s largest segment is the segment “Online Takeaway” with a market volume of £4,38m in 2018. From a global comparison perspective it is shown that most revenue is generated in China (£34,93m in 2018).

My client decided to enter this market with a new mobile application that offers custom filters in order to help customers for finding their preferred meals. After careful market research, interviews with potential partner restaurants and customers, we prepared E-Meal.me as a delivery service application for ios and Android devices.

Preparing a striking application that becomes prominent.

• My Client has limited experience in food delivery service sector.
• It is not easy to create distinctive features among other competitors.
• Potential partner restaurants have a wide variety of menus and instant offerings changes on time and days of the week.
• Our service has a database which contains constantly changing an amount of partners.
• According to geo-location, ratings & reviews, advantageous offerings, cuisine preference of users; we have to prepare a smart list of matched restaurant.

My primary responsibility is to lead the UX process and deliver high fidelity UI designs. I have worked with stakeholders in order to specify the features of the application and create user journeys. I have prepared mood boards, wireframes and prototype. By the help of interactive prototype, we make user test with some of our potential restaurant partners.

We started from clients, restaurant employees and our potential partner restaurants who are currently working with other delivery service providers. We tried to understand the whole story from different perspectives. We tried to create a requirement list and pain points in the ordering process. We also inspected our competitors’ services and solutions.

The main problem, we have to understand and have to create solution was defining a clear and quick way of a purchase order.

Clients want to decide quickly to what meal they want to eat and their expectation was an app that perceives and then offer suitable alternatives that derive from their previous orders, preferences and locations.

Offering a set of restaurants was the first step in the idealised ordering process. The other problem we have to deal with is the presentation of ordering items and their derivatives.